Google your own name.... see bad press? Everyone else will see it too. Your reputation is in tatters. More and more people are turning to so-called "Reputation Protection Services" to avoid this situation. Reputation Management is the new niche market.
Reputation Management, Reputation Protection Services
An example - Google currently returns 2.6 million pages for the search term "Jason BARNARD". This is a fairly common name in the anglophone world... LinkedIn lists some 21 Jason Barnards.
Google images tell an interesting story - Jason Barnard currently in a US jail and is also a 70's teen pop idol, a fisherman, a musician, a basketball coach, an arms specialist, a speedway driver... the list goes on.
Jason Barnard is a mid-way name. Common names like "David Smith" return 436 Million results and over 10,000 LinkedIn accounts. Uncommon names such as "Jack Aldwinckle" return just a few thousand results in Google... and none atall in LinkedIn. David Smith is relatively 'safe', reputation-wise.
So,what happens when the media releases an unfavorable online story about an individual? Next time a potential partner checks the reputation by "Googling" the name, they come up with bad press. Not pretty. And that information will never go away.
Online reputation Management is all about keeping that unwanted press away form the all-important first page of results. It consists of building the brand using both positive articles posted to strategic places, but even more importantly, using advanced SEO techniques to get the 'wanted' press to the top of the pile, which drowns out the bad. Google evenstate that tis is acceptable practice. Not Black Hat.
Jason Barnard is a new breed of specialist in the field of Reputation Management (also known as Reputation Protection)... ranking the best about people not only at the top of Google.com, but also Bing, Yahoo, Google.br, Google.co.uk, Google.fr, Google.es... and in any language !
Try Googling yourself now. See what comes up. Think it through. Perhaps you need Reputation Protection Services
Reputation Protection Services -
